Cookie Policy
Last updated 26 June 2026
This Cookie Policy explains how Max Smart Digital Ltd uses cookies and similar technologies on our website. This policy should be read together with our Privacy Policy, which explains how we collect, use and protect personal data.
For the purposes of this policy, “we”, “us” and “our” means Max Smart Digital Ltd. You can contact us at contactus@maxsmartdigital.com or through our website at www.maxsmartdigital.com.
1. What are cookies?
Cookies are small text files placed on your device when you visit a website. They help websites work properly, remember choices you make, understand how visitors use the site, and support marketing or advertising activities.
We may also use similar technologies, including pixels, tags, scripts, local storage, software development kits and other technologies that store information on your device or access information already stored on your device.
2. Why we use cookies
We use cookies and similar technologies to:
- make our website work properly;
- keep the website secure;
- remember your cookie choices;
- support website forms, enquiries, bookings and email sign-ups;
- understand how visitors use our website;
- improve our website, content and services;
- measure the performance of our marketing; and
- show or measure relevant advertising, where you have agreed to this.
We only use non-essential cookies where we have your consent or where a specific legal exception applies.
3. Types of cookies we use
Strictly necessary cookies
These cookies are needed for our website to work. They may be used for security, page loading, remembering your cookie preferences, enabling forms, or providing a service you have requested. You cannot switch these off through our cookie banner because the website cannot work properly without them.
Functional cookies
These cookies help us remember choices you make, such as preferences, settings or display options. They may improve how the website works for you. Where the law allows us to use a functional cookie without consent, we will still provide clear information and a simple way to object where required.
Analytics and performance cookies
These cookies help us understand how visitors use our website, such as which pages are visited, how long visitors stay, and where visitors may experience problems. Some low-risk statistical cookies may be used without consent where they are used only to collect statistical information about the use of our service, with a view to improving it, and where the legal conditions are met. Where analytics cookies involve third-party tracking, advertising, profiling, cross-site tracking, or are not limited to statistical improvement of our own service, we will ask for your consent first.
Marketing and advertising cookies
These cookies may be used to measure campaigns, understand how people respond to our marketing, and show relevant adverts on platforms such as Google, Meta, LinkedIn or similar services. We will only use marketing and advertising cookies if you have given consent.
| Category | Purpose | Consent position | Examples |
|---|---|---|---|
| Strictly necessary | To make the website work, keep it secure, remember cookie choices or provide a requested service. | Used without consent where necessary. | Security cookies, session cookies, cookie consent preference cookie, form operation cookies. |
| Functional | To improve functionality or remember choices. | Consent may be needed unless a legal exception applies. | Display preferences, form settings, embedded content settings. |
| Analytics / performance | To understand site usage and improve pages and services. | Consent required unless a specific statistical or service-improvement exception applies. | Google Analytics or similar analytics tools. |
| Marketing / advertising | To measure campaigns, support remarketing, social media tracking or advertising. | Consent required before use. | Meta Pixel, LinkedIn Insight Tag, Google Ads, remarketing tags. |
4. Cookies we may use
The table below sets out the main categories of cookies and similar technologies that may be used on our website. The specific cookies active on our website may change over time, and the most up-to-date choices will be shown in our cookie banner or cookie preference centre.
| Cookie / technology | Provider | Purpose | Type | Duration |
|---|---|---|---|---|
| Cookie consent cookie | CookieYes or similar | Remembers your cookie choices. | Strictly necessary | Usually up to 12 months |
| Security / session cookies | Website / hosting provider | Helps keep the website secure and working correctly. | Strictly necessary | Session or short-term |
| Website form cookies | Website / form provider | Supports contact forms, sign-up forms or booking forms. | Strictly necessary or functional | Varies |
| Google Analytics | Helps us understand website traffic and improve pages. | Analytics | Varies | |
| Meta Pixel | Meta | Helps measure advertising and campaign performance. | Marketing | Varies |
| LinkedIn Insight Tag | Helps measure LinkedIn campaign performance. | Marketing | Varies | |
| Google Ads / remarketing cookies | Helps measure and personalise advertising. | Marketing | Varies | |
| Embedded media cookies | YouTube, Vimeo or similar | Supports embedded video or media content. | Functional or marketing, depending on use | Varies |
5. Third-party cookies
Some cookies may be set by third parties whose tools or services we use on our website. These may include analytics providers, advertising platforms, social media platforms, video providers, CRM tools, email marketing tools, booking tools or form providers.
These third parties may collect information about your device, browser, pages visited, interactions with the website, and other online activity. Where third-party cookies are used for analytics, advertising, social media tracking, profiling or marketing measurement, we will ask for your consent before they are used.
We do not control how third parties use cookies once you visit their websites or platforms. You should check their own privacy and cookie policies for more information.
6. Embedded content and social media links
Our website may include links to social media platforms or embedded content such as videos, posts or external resources. If you click a social media link, visit an external platform, or play embedded content, that third party may use cookies or similar technologies. We are not responsible for the cookie practices of third-party websites or platforms.
Where possible, we will configure embedded content in a privacy-friendly way and avoid setting non-essential third-party cookies before you have made a choice.
7. How we ask for consent
When you first visit our website, you may see a cookie banner or cookie preference centre. You can choose to:
- accept all cookies;
- reject non-essential cookies; or
- customise your cookie choices.
We do not use non-essential cookies unless you have agreed to them, unless a legal exception applies. You can change or withdraw your consent at any time by using the Cookie Settings link on our website. We do not treat continuing to browse the website as consent to non-essential cookies.
8. How to manage cookies
Through our cookie banner
Use the Cookie Settings link on our website to change your choices.
Through your browser
Most browsers allow you to block, delete or manage cookies through your browser settings. Blocking some cookies may affect how the website works.
Through third-party platforms
Some advertising and analytics providers also offer their own privacy settings or opt-out tools.
9. How long cookies last
Cookies may be:
- session cookies, which are deleted when you close your browser; or
- persistent cookies, which stay on your device for a set period unless you delete them earlier.
We only keep cookies for as long as needed for the purpose they are used for. We aim to keep cookie durations proportionate and limited to what is necessary.
10. Changes to this Cookie Policy
We may update this Cookie Policy from time to time, for example if we change the cookies or technologies used on our website, add new tools, or need to reflect changes in law or guidance. This policy reflects the UK legal position as of 2026, including the Privacy and Electronic Communications Regulations 2003 (PECR) as updated by the Data (Use and Access) Act 2025, which came into force on 5 February 2026. The latest version will always be available on this page.
11. Contact us
If you have any questions about this Cookie Policy or how we use cookies, please contact us:
Max Smart Digital Ltd
Company number: 13244342
Registered office: Brewhouse, Pilgrims Way, Boughton Aluph, Ashford, Kent, United Kingdom, TN25 4EX
Email: contactus@maxsmartdigital.com
Website: www.maxsmartdigital.com
If you are not satisfied with how we have handled your query, or you believe we are not complying with data protection law, you have the right to complain to the UK’s data protection regulator:
Information Commissioner’s Office (ICO)
Website: www.ico.org.uk
Helpline: 0303 123 1113
Address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF