Product Terms

1. Definitions

Platform — the OttBot website, dashboard, and all associated products and services, including OttBot Connect, OttBot Build, OttBot Vision, OttBot Data, and any product marked “Soon” once it becomes available.

We / Us / Our — Max Smart Digital Ltd, trading as OttBot.

You / Customer — the individual or business entity that registers for, subscribes to, or otherwise uses the Platform.

Subscription — a recurring, paid licence to use one or more OttBot products at a given tier (Starter, Growth, Pro or Enterprise), billed monthly or annually.

Customer Data — any data, content, or material you or your end customers submit to, or that is generated through your use of, the Platform, including contact records, conversation transcripts, uploaded media, and workflow configurations.

AI Output — any response, summary, score, recommendation, workflow action, or other content generated automatically by the Platform's artificial intelligence features.

2. Acceptance & Eligibility

By registering an account, starting a Subscription, or using any part of the Platform, you confirm that you have read, understood, and agree to be bound by these Product Terms and our Privacy Policy. If you are accepting these Terms on behalf of a business, you confirm you have the authority to bind that business.

You must be at least 18 years of age to use the Platform. We do not knowingly accept registrations from individuals under 18.

3. The Service

OttBot provides a connected set of AI automation products — engagement (Connect), workflow design (Build), video/media intelligence (Vision), and CRM/contact data (Data) — that businesses can mix and match. Each product is offered at one of four tiers (Starter, Growth, Pro, Enterprise), with usage-based add-ons available on top of the base tier. Exact features, limits and pricing for your plan are confirmed against our live catalogue at the time of checkout.

Products marked “Soon” (for example OttBot Voice, Insights or Create) are in active development and are not yet available for purchase. Their description on this site is indicative and may change before launch.

4. Product-Specific Terms

Each OttBot product carries its own additional terms below, on top of the general terms in this document. Where a clause here conflicts with a general section elsewhere in these Terms, the product-specific clause takes precedence for that product only.

4.1 OttBot Connect

Connect sends and receives messages on your behalf across channels including your website, WhatsApp, Instagram, Messenger, SMS and email. You are responsible for having a valid legal basis (such as consent or an existing customer relationship) before messaging any of your contacts through Connect, and for complying with PECR, UK/EU marketing law, and the platform policies of each channel you connect (for example WhatsApp's Business Messaging Policy and Meta's Platform Terms). We may suspend a channel connection where we reasonably believe its use breaches the relevant platform's policies, as this can put our own access to that channel at risk for all customers.

4.2 OttBot Build

Build lets you design and run automated workflows that may call other OttBot products, third-party tools, or AI models on your behalf. You are responsible for testing workflows before relying on them in production and for any action a workflow takes automatically, including messages it sends or data it changes, once you have activated it.

4.3 OttBot Vision

Vision processes video and other media you upload in order to generate searchable summaries and answers. You warrant that you own the rights to any video or media you upload, or have all necessary permissions and consents (including from any identifiable individuals featured in it) to upload it and have it processed by our AI systems. You must not upload media that infringes a third party's copyright or privacy rights. We may remove media we reasonably believe breaches this warranty.

4.4 OttBot Data

Data is the shared CRM and contact-data layer other OttBot products read from and write to. Where stated on our pricing page, OttBot Data is provided free of charge for as long as you maintain an active OttBot Build subscription; if your Build subscription ends, OttBot Data converts to the then-current standalone pricing for your tier, or is suspended if you do not have an active Subscription for it. You are responsible for the accuracy of contact data you import or collect through other products, and for honouring any data-subject requests (such as deletion or marketing opt-out) made by your own contacts.

5. Subscriptions, Billing & Cancellation

Subscriptions are billed in advance, either monthly or annually, via our payment processor, Stripe. By starting a Subscription you authorise us to charge your payment method on a recurring basis until you cancel.

You can cancel a Subscription at any time from your account; cancellation takes effect at the end of the current billing period and you will not be charged again. We do not provide pro-rata refunds for the unused portion of a billing period, except where required by law or where we have failed to deliver the Service due to a fault on our part.

Usage-based add-ons (for example additional conversations on Connect, processing minutes on Vision, workflow executions on Build, or contacts on Data) are billed at the rates shown in the product catalogue at the time of purchase and apply for the remainder of the current billing period unless stated otherwise.

6. Acceptable Use

You must not use the Platform to:

• Upload, process or distribute unlawful, infringing, defamatory, or sexually explicit content
• Harass, threaten, or impersonate any person or organisation
• Attempt to gain unauthorised access to the Platform, other accounts, or our infrastructure
• Reverse-engineer, scrape at scale, or resell access to the Platform without our written agreement
• Use the Platform to send unsolicited bulk communications in breach of applicable e-privacy or anti-spam law

We may suspend or terminate access where we reasonably believe these Terms have been breached.

7. Your Data & Content

You retain ownership of your Customer Data. You grant us a licence to store, process, and transmit Customer Data solely for the purpose of operating and improving the Platform on your behalf. We act as a data processor for personal data you submit about your own contacts and customers, and will enter into a Data Processing Agreement on request. See our Security page for more detail on how data is handled.

8. AI Output Disclaimer

AI Output is generated automatically and may be inaccurate, incomplete, or unsuitable for a given purpose without human review. You are responsible for reviewing AI Output before relying on it or sending it to your own customers, particularly for anything that could affect a legal, financial, medical, or safety outcome. We do not guarantee that AI Output will be error-free.

9. Intellectual Property

We and our licensors own all rights in the Platform, including its software, design, and underlying technology. Nothing in these Terms transfers any of that intellectual property to you. You retain all rights in your own Customer Data and in any content you create using the Platform, subject to the licence granted in Section 7.

10. Service Availability

We aim to keep the Platform available at all times but do not guarantee uninterrupted service. We may carry out planned maintenance, and may suspend, modify, or withdraw features with reasonable notice where practical.

11. Limitation of Liability

To the fullest extent permitted by law, we shall not be liable for indirect or consequential loss, loss of profits, revenue, or data, arising from your use of the Platform. Our total aggregate liability to you under these Terms shall not exceed the amount you paid us in the 12 months before the claim arose. Nothing in these Terms limits liability for death, personal injury, or fraud, or any other liability that cannot lawfully be excluded.

12. Termination

Either party may terminate a Subscription as set out in Section 5. We may suspend or terminate your access immediately where you are in material breach of these Terms, including the Acceptable Use provisions in Section 6.

13. Changes to These Terms

We may update these Terms from time to time. Where changes are material, we will notify registered Customers by email. Continued use of the Platform after the effective date of a change constitutes acceptance of the revised Terms.

14. Governing Law

These Terms are governed by the laws of England and Wales, and any dispute will be subject to the exclusive jurisdiction of the courts of England and Wales, without prejudice to any mandatory consumer protections that apply in your jurisdiction.

15. Contact

Questions about these Terms, data protection, or billing can be sent to contactus@maxsmartdigital.com.